Irn-Bru and other Barr brands including Pineappleade, Cream Soda, Tizer, Red Kola, Barr Cola, and Limeade are still available in 750 ml glass bottles. Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [40] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [41] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [42] Regularly voted the best Scottish Christmas ad, Barr's now push the idea that "it's not Christmas time until you've seen the Irn-Bru Snowman ad". 14. Irn Bru contains alcohol (well really tiny amounts of alcohol)

They were believed to be sponsoring the Norwegian First Division club Mjøndalen IF in 2009. This later turned out to be fraud carried out by a third-party company, and Mjøndalen IF never received any sponsorship from Irn-Bru, even though the team played the 2009 season with Irn-Bru logo on their shirts. [68] Russia [ edit ] Rivets was an iron brew drink launched in 1994 [73] by Meri-Mate Ltd of Dundee as competition for A.G. Barr's popular Irn Bru soft drink. [74] [75] [76] saw the introduction of Low Calorie Irn-Bru: this was re-launched in 1991 as Diet Irn-Bru and again in 2011 as Irn-Bru Sugar Free. The Irn-Bru 32 energy drink variant was launched in 2006. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020.Irn-Bru set to launch brand new high-caffeine energy drink this summer". The Scotsman. Archived from the original on 16 May 2019 . Retrieved 16 May 2019. In 2003, an Irn-Bru commercial which showed a midwife trying to entice a baby from its mother's womb during a difficult delivery sparked fifty complaints. Some saw it as upsetting to women who had suffered miscarriages. [57] Synonymous with Scottish culture, most Scots claim they couldn't live without it - while others claim it is the best hangover cure around. Benny Lynch, a Glaswegian, who became World Flyweight Champion in 1935 also endorsed drinking Irn-Bru in his heyday. 11. Most people prefer to drink Irn-Bru from a glass bottle rather than a can The Glass bottle still comes out on top. Picture: Irn-Bru

The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label. Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018.

Good to know

The`fleet' was a common sight around the region, with many of the animals going on to become famous in their own right, and the giant Clydesdale Carnera (named after boxing champion Primo Carnera) becoming the most famous of all. One billboard that drew criticism featured a young woman in a bikini along with the slogan "Diet Irn-Bru. I never knew four-and-a-half inches could give so much pleasure". [58] Another featured a picture of a cow with the slogan "When I'm a burger, I want to be washed down with Irn-Bru". This billboard resulted in over 700 complaints but was cleared by advertisement watchdogs. [59] According to a 2003 BBC report, a billboard which featured a depressed goth and the slogan "Cheer up Goth. Have an Irn-Bru." was also criticised for inciting bullying. [60] Brand portfolio [ edit ] Name of the best food and drink advent calendars for 2023 - from gin and whisky to cheese 5. The "World's Largest Horse" once worked for Irn-Bru Picture: Barr's